Sad Monkey Media and the Keys to Marketing Success
Today’s Businesses Have a Problem
Once upon a time, everyone followed a simple approach to marketing their business. These days, a customer’s attention is split in a thousand directions. Media continues to evolve, along with the ways people interact with each other. But some things never change — a business needs solid branding and a clear message to engage with their customers.
Whether you run a new or established business, you know how hard it is to create a brand. From your logo to your website to your advertisements, every aspect of your business speaks to your customers. When customers drive up to your location, what does your signage say to them? Does your website do your business justice?
The majority of people find businesses with the internet, but what does that mean for you? Connecting with customers in a meaningful way presents a challenge to many businesses owners. When you’re spending your time working hard to keep your business running, there’s not much time left to spend pushing your brand online. It takes time to create content worth sharing, especially when consistency is the key to reaching your potential customers.
Meanwhile, the crowd of businesses is bigger and louder than ever. With so many voices competing for a customer’s attention, it takes something special to make your voice heard. These days, a megaphone isn’t enough. At Sad Monkey, we want to shine a spotlight on you and put your picture up on the Jumbotron.
We have greater opportunities to reach customers than ever before. If someone needs your products or services, they have the ability to instantly seek you out. And with the right creative team working for you, those customers will like what they find.
The key to marketing is universal. Use solid branding to create a clear message to engage with people. Presenting the best version of your business requires thoughtful planning. Details like fonts and color schemes may seem small, but when you put them all together, they make all the difference. The sooner you decide on the personality and style of your business, the better. Taking the time to get your branding right will save you time and make you money in the future.
The internet gives businesses a chance to reach people in new and effective ways. According to Pew Research, 95% of Americans carry some kind of cell phone, and 77% of those are smart phone users. That’s up from 35% from less than ten years ago. That means the majority of people are actively online most of their day, and many of them are looking for a business just like yours.
Most internet users find businesses through popular search engines like Google. Unfortunately, most of them never look past the first page of search results. That means you need to be in the top ten results to successfully reach your audience. And you want to be in those top ten results for a variety of search keywords, so that your current and future customers can find you.
Once your customers find your business, you want your branding to stick with them. With today’s internet, that requires a steady stream of engaging content, such as social media, newsletters, and blogs. When you give the public the kind of content they like, they’ll become your best advocates by sharing your business on their own platforms. Word of mouth has always been the best advertising, and the internet allows your customers’ endorsements to spread farther than ever before.
Despite the power of social media networks, you still need your own homepage on the web. A website gives your business immediate legitimacy and makes it easier to find you online. That page provides people with the opportunity to become your customers, but their attention spans are short. As you know, you only have one chance to make a first impression. A poorly done website reflects badly on your business. Older webpages often appear dated and unwelcoming. What’s worse, they look terrible on the screen of a smart phone. Creating a modern homepage that is eye-catching, uncluttered, and informative is one of the best investments you can make in your business.
These methods will work, but they require time and effort. For the best results, you would need to hire a whole team of people, including photographers, artists, writers, and web designers. Fortunately, there’s a more affordable solution that’s just as effective.
The Monkey Business
Sad Monkey Media provides an entire creative team for less than the cost of one employee. You don’t need to find a diverse group of talented workers, because we’ve assembled a team for you. Sad Monkey’s bullpen of artists, writers, digital experts, musicians, and filmmakers already have the experience you need. We have the infrastructure in place to create or revitalize your branding, revamp your online presence, and create engaging content for your audience.
Whether you have previous branding or you’re starting from scratch, Sad Monkey can help. It’s our job to streamline the existing personality of your business for the best possible impact. We’ve created logos, including physical signage, for some of the Panhandle’s most talked-about businesses. Sad Monkey will help you find a voice people will respond to. And once you have an unshakeable branding, all your marketing efforts will be more profitable.
Gone are the days where you could get away with a cluttered, difficult-to-navigate website. A modern homepage must take distraction and short attention spans into account. At Sad Monkey, we specialize in creating sleek, easy-to-use websites. We design our sites to give users all the information they need to commit, without any clutter getting in their way. Our team can adapt the content from an existing site, or we can start from scratch. The important thing is giving your business the online foothold it needs to succeed.
When you have a great website, you want people to be able to find it. Sad Monkey specializes in search engine optimization, or SEO. Through targeted web design and an active social media presence, we help you reach those all-important top spots in search engine results.
While the importance of social media and online content continues to grow, the main formula remains the same: consistency and quality. A poorly-managed or inactive social media account does more harm than good. With your overall branding in mind, our team creates content that people engage with and share with their friends. From Instagram posts to blogs to viral video, we’ll work with you to decide how to best reach your customers where they are.
WHAT SAD MONKEY CAN DO FOR YOU
Whether you’ve been in business twenty years or twenty minutes, Sad Monkey Media can help improve your marketing efforts. There’s nothing standing in the way of allowing us to rejuvenate your branding, online presence, and customer engagement.
Our team can do it all, from graphic design to websites to featured videos. Because we do everything in-house, working with Sad Monkey is more cost effective than hiring a single employee. We have targeted solutions for every budget, so you’re sure to find the right level of involvement.
If you’ve made it this far, you definitely know the importance of good marketing. Don’t wait another minute to give your business the voice it needs to reach your goals. Let us put our passion to work for you. Make an appointment for a free marketing consultation with Sad Monkey Media, and we’ll see where the story takes us.