Yes, Your Amarillo Business Still Needs a Website
YES, YOUR AMARILLO BUSINESS STILL NEEDS A WEBSITE
The majority of businesses these days understand the importance of being online. When 90% of consumers are influenced by internet reviews, it’s hard to argue against the importance of having an active online presence. But what does it mean to put your business on the web? There are so many options, it can be a bit overwhelming. Is it enough to have a Facebook page or a Wikipedia entry? Can you get away with just doing business on someone else’s website?
Stick around to the end for a special offer from Sad Monkey Media!
THE SOCIAL MEDIA MERRY-GO-ROUND
Social media has transformed the way businesses connect with people. You can tailor your message for the platform, create content with less effort, and communicate in real time in an environment customer’s love. A big part of modern marketing involves using social media effectively. But as important as it is to use the best tools in your toolbox, you need to know the limitations of those tools.
“Social Media Sites follow an established cycle.”
The harsh reality is most social media networks have a shelf life. There’s always a hot new thing. People abandon old social media networks for new ones, and young people gravitate to different sites than their parents. Wikipedia lists over 50 social networking sites that have disappeared from the internet completely, and many more exist as only shadows of their former selves. Social media sites follow an established cycle, especially those that manage to last.
In the early days, when the only goal is to gain users, social media sites make it easy for businesses to connect with their audience. It’s an exciting time, and you can generally count on the content you share to behave in a predictable way. But as the pressure builds to turn a profit for their investors, networks need a way to make money. They can’t charge the users, because they’ll jump ship for the hot new thing. That leaves you: someone with a business who wants to continue benefiting from the site. So, they find ways to charge you to maintain visibility or even basic functionality. If your only presence is on that site, a tiny change, such as the frequency your content is shown to users, could have a drastic effect on your business.
You can’t blame these companies for trying to stay afloat in a competitive market, and a creative agency like Sad Monkey Media can help you make the most of what they have to offer. We’ll help you decide which social media sites will be most effective in reaching your goals. But putting all of your eggs into a social media basket isn’t a sustainable practice. Rebuilding from square one every time a network falls out of favor isn’t a good use of anyone’s time.
“You’ve worked hard to earn your reputation.”
Another issue to consider: Do you want your reputation reliant on a third party? As brand experts, we would never recommend tying your brand to one outside your control. You’ve worked hard to earn your reputation, and you don’t want it affected by someone without your best interests at heart.
A smart business person takes advantage of every tool to further their growth. But you want independence, longevity, and freedom of action that social media cannot provide. There’s one tried and true method that will ensure your company has a lasting home online.
A PERMANENT HOME
Your first online priority for your business should be creating a website. These simple addresses remain the basic structure of the internet. A website, with a carefully chosen domain name, has already shown its staying power. Over the last few decades, the importance of websites continue to be one of the few unchanging realities of what they once called the Information Superhighway.
You can move your business across town or to the other side of the world, and your website guarantees your customers can find you. Even if you change what goes on in the backend of a site, such as the CMS (content management system) or hosting service, people will still know where to find you. Your website will always be the one place you can tell customers to go, 24 hours a day, 365 days a year.
“A customer can see you’re serious about your business.”
Customers look for companies with visible credentials. A website continues to be one of – if not the most – cost-effective way to demonstrate legitimacy. In an instant, a customer can see you’re serious about your business. It gives you a central location to show off any applicable experience, education, and credentials, and people can find it from all over the world. As for local customers, 80% of them search for products or services online. If you lack a website, there’s a good chance potential customers will miss the opportunity to visit you.
A website plays an important role in SEO, or search engine optimization. Most customers only see the first page of results on search engines like Google, so it’s vital that your company reach the top of those results. Owning your own website gives you vast control over your search rankings. There are far more options to improve your discoverability with a website over a social media profile. Sad Monkey Media uses these opportunities while constructing sites to take our clients to the first page of search results. We’re also able to examine the analytics of a website, allowing us to see what methods are most effective for reaching your customers.
“Nothing will be there to distract them.”
Once your customer reaches your website, you have almost complete control over their experience. Unlike social media, nothing will be there to distract them. There are no alerts from their friends or your competitors vying for their attention. Your images, text, and other media will appear how you’d like, rather than at the whim of a user’s social feed. And all of it can point to contacting you or making an immediate purchase.
And because we aren’t throwing out social media altogether, having your own home on the web allows you to experiment with different platforms – without becoming reliant on them. Wherever you post content, it can direct people back to your website. Traditional media, such as printed advertisements and radio spots, can also direct customers back to your website for full details. If those full details change, you can update them immediately on your site.
It’s almost inconceivable what you can accomplish with a web address. With just that tiny piece of information, you can reach people all over the world. With proper search engine optimization, many of them even come to you on their own through search engines. They all want to hear what makes you different, what makes you special. And you can deliver your pitch in your own meaningful, effective way.
Our Special Offer for Amarillo Businesses
At Sad Monkey Media, we help businesses in Amarillo, Texas, establish brand identities. It’s a big job, and creating a useful, professional website plays an important part. Whether you’ve never had a homepage, or you’ve fallen out of love with your current site, we’d love to help.
For the month of February, we’ll build a website for your business for the special price of $945 plus monthly hosting fees. This offer includes professional photography, web content, and search engine optimization by the team at Sad Monkey. This is the perfect opportunity to get serious about growing your business online. Contact Sad Monkey Media to get started. We know you’ll love what we can do.